Parution : Serena Laiena, “The Theatre Couple in Early Modern Italy Self-Fashioning and Mutual Marketing”, Harrogate, Combined Academic Publishers, 2023

Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies?
These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in the show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576-1654) and Virginia Ramponi (1583-ca.1631). This book examines their artistic path – a deliberately crafted and mutually beneficial joint career – and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell’Arte, a system that continues to shape celebrity today.

Note to the Reader
Introduction
Chapter One — Negotium Diaboli, Negotium Dei
Chapter Two — The Theatre Couple
Chapter Three — Giovan Battista Andreini: Texts and Targets (1604)
Chapter Four — Virginia Ramponi: Mimesis and Myth (1604)
Chapter Five — Virginia Ramponi: Letters and Leadership (1605-1631)
Chapter Six — Giovan Battista Andreini: Portraying the Performer (1605-1631)
Epilogue
Chronology
Notes
Bibliography

Source